Privacy policy

Last Updated: June 1, 2026

Horseheim operates this shop and this website, including all related information, content, features, tools, products, and services, to provide you as a customer with an individualized shopping experience (the "Services"). Horseheim is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. For the purposes of this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, a website visitor, or another person whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the website, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal data about you from various sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses set forth below, we may also use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The types of personal data we collect about you depend on how you interact with our website and use our Services. When we use the term "personal data," we refer to information that identifies, relates to, or can be linked directly or indirectly to you. The following sections describe the categories and specific types of personal data we collect.

Information Submitted Directly by You

Information that you submit directly to us through our Services may include:

  • Basic contact details: including your name, address, phone number, and email address.
  • Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: including your username, password, and security questions.
  • Shopping information: including the items you view, add to your cart, or put on your wishlist.
  • Customer service information: including information you include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Data Collected via Cookies (Automatic Collection)

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we use cookies, pixel tags, and similar technologies ("Cookies"). Usage Data may include:

  • Information about how you access and use our website, including device information, browser information, information about your network connection, your IP address, and information about your interaction with the Services.
Data Received from Third Parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our website and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you requested to fulfill our contract with you.
  • When you visit our website, open or click emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits (SDKs), cookies, and similar technologies.

All information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of third parties.

How We Use Your Personal Data

  • Providing Products and Services: We use your personal data to provide you with the Services and fulfill our contract with you, including processing your payments, handling your orders, sending notifications related to your account, purchases, returns, or other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, and enabling you to write reviews.
  • Marketing and Advertising: We use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications via email, text message, or mail, and showing you advertisements for products or services. This may include using your personal data to better tailor the Services and advertising on our website and other websites to your interests.
  • Security and Fraud Prevention: We use your personal data to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. You are responsible for the security of your account data. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You: We use your personal data to provide you with customer service and improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with operating our store with Shopify can be found at https://www.shopify.com/legal/cookies.

We use cookies to operate and improve our website and our Services (including remembering your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products, and advertising on our website and other websites to your needs.

Most browsers automatically accept cookies by default, but you can set your browser to remove or reject cookies. Please note that removing or blocking cookies may affect your user experience and may cause some of the Services, including certain features and general functionalities, to stop working properly or become unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Share Personal Data

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • To vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, shipping, and order fulfillment).
  • To business and marketing partners, including Shopify, to provide services and serve advertising to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
  • When you direct us, request, or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
  • To our affiliates or within our corporate group, in our legitimate interest to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Your Rights and Obligations

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

  • Right of Access / Knowledge: You have the right to request access to the personal data we hold about you, including details about how we use and share your data.
  • Right to Erasure / Deletion: You have the right to request that we delete the personal data we hold about you.
  • Right to Rectification / Correction: You have the right to request that we correct inaccurate personal data we hold about you.
  • Right to Data Portability: You have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party under certain circumstances and with certain exceptions.
  • Right to Restriction of Processing: You have the right to request that we stop or restrict the processing of your personal data.
  • Withdrawal of Consent: Where we rely on your consent to process your personal data, you have the right to withdraw this consent at any time.
  • Right to Object: You have the right to object to the processing of your personal data if we process it based on legitimate interests.

You can exercise these rights by contacting us using the contact details provided below. We will verify your identity before responding to such requests to ensure the security of your data.

You may designate an authorized representative to make requests on your behalf. In this case, we require written proof of authorization.

Complaints and Regulatory Authorities

If you have complaints about how we process your personal data, please contact us directly using the contact details provided below. If you are not satisfied with our response, you have the right to lodge a complaint with a competent data protection supervisory authority. A list of the competent data protection supervisory authorities in the EEA can be found online on the official pages of the European Data Protection Board (EDPB).

International Data Transfer

Please note that we may transfer, store, and process your personal data outside of the country in which you live (including Shopify server locations). When we transfer your personal data from Europe to third countries, we rely on recognized transfer mechanisms such as the Standard Contractual Clauses (SCC) issued by the European Commission, unless the data transfer is made to a country for which an adequacy decision by the European Commission is in place.

Contact and Data Controller

Should you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights to which you are entitled, please contact us:

By Email: info.horseheim@gmail.com
By Mail: HEMARU GmbH, Röttgen 173, 42109 Wuppertal, Germany

In accordance with applicable data protection laws (in particular the GDPR), we are the Data Controller for the processing of your personal data.